Within the AeroSTREAM project, on October 13, 2023, an innovation training PR and digital marketing was held at the Karlovac University of Applied Sciences. The training was led by Matej Radinić from the company Panda Komunikacije.

During the training, the participants got an insight into the best practices of communication on social networks, with a specific focus on platforms such as Facebook, Instagram, LinkedIn, Twitter and YouTube. The training provided attendees with insights into web content creation and management, highlighting common content creation mistakes and offering guidance on producing high-quality content. Additionally, participants received valuable tips for building an effective website to promote their companies.

A part of the training was dedicated to social network analytics. This part explained what to look for in analytics, how to measure data accurately, and how to interpret the numbers effectively. Participants also received practical guidelines on crafting compelling posts for their chosen social networks.